I work with a lot of people who, on the outside, seem very successful. They hold positions of responsibility, manage large projects, and always seem to have a jam-packed schedule. Everything seems to go perfectly for them.
It really is a privilege to work with these people, because they teach me so much. Here’s an example of an e-mail that came in today (paraphrased for brevity/privacy):
Hey, I just heard that the magazines are being mailed out this week. Will we be able to have the website done by then?
The e-mail is, of course, implying that the magazine will be used to drive traffic to the website. I checked the soon-to-be-mailed magazine, however, and couldn’t find a single URL or reference to the website in consideration. Someone forgot to put it in.
You can do a lot of things in your life. You can obtain positions of power, responsibility and admiration. Yet there exists a definite line between being successful and just being busy.
Successful people:
- Pay attention to details, even insignificant ones.
- See the end from the beginning.
- Master the basics of communication (writing, speaking, etc).
- Work not just for the sake of work.
- Empower themselves with technical and non-technical knowledge.
- Depend on others when their personal skills fall short.
In contrast, busy people:
- Make up deadlines to feel accomplished.
- Work on projects just for the sake of projects.
- Do things right, but not the right things.
- Have a myopic perspective on life.
- Believe that putting in more hours will bring better results.
Busy people make my blood pressure skyrocket. And that’s bad for business.